Integrity and Ethics
By Ed Newman
This article appeared in the National Oil & Lube News, December 2002
It started like this. A friend of mine, after checking
out my wife's car, said it needed grease. It was loose underneath, he
said. There was a new quick lube that opened up near the mall, so I
decided to give them a try. I brought the car to the quick lube, told
them twice that it was very important that they grease the car and went
off to the nearest bookstore on foot.
When I returned to pick up the car, I asked specifically if they greased
it. The counterman said, "I will check." Now greasing the
car is a standard procedure listed on the wall and I should not have
to ask, but I figure that the only reason I brought the car in was for
the grease job. (I usually change the oil and filter myself.) He came
back and told me, "He says most of the fittings are too rusted
and he couldnąt grease all of them." I asked the counterman what
to do and he said I'd need to take it to a mechanic and get new fittings.
I bought new grease fittings and brought the car over to Harbor Garage.
(It's nice to have a mechanic within walking distance of the office,
when able.) After the once over he told me there was nothing wrong with
the existing grease fittings other than they hadn't been touched in
a while. He gave me a grease job and charged me eighteen dollars.
In other words, somebody at the quick lube was not honest.
You can be sure my fiber was broiling as a result of these roguish ill-bred
wagtails. Since time is money (two more trips to quick lube, a trip
to auto parts store, a trip to mechanic, plus parts and labor costs)
I figure the only way to get something back from this is to write a
few articles about ethics and somehow save someone else the hassle I
went through.
NEXT
I went back to the quick lube and shared what I was told at Harbor Garage.
The QL manager, a different one this time, said he would check into
it if I went and got the VIN number off my wife's car, which was now
parked at my father-in-law's. He also said there was nothing he could
do without my bringing the receipt. I came back another day with the
receipt and VIN number. Based on what I presented, he said that there
was no evidence that the car was worked on because the VIN number wasnąt
on the paperwork.
Furthermore, he wouldn't reimburse me for the work done at Harbor Garage
because I didn't -- stupid me -- remember to bring THAT receipt in with
me this time.
When I went back the third time (excluding the initial oil change) I
found the original assistant manager whom I entrusted my car to, and
although he could give me no money, I got a coupon for a free oil change.
(Yes, but will they grease the fittings next time?)
WHY DO PEOPLE CHEAT?
There are several reasons people behave badly. First, they get seduced
into believing they can get something (money, diplomas, trophies) for
nothing (no effort.) In the short run this actually seems to work. But
there are problems. We fail to learn the true price of things.
When we cheat, the short term gain is appealing. But a business is only
as good as its reputation. This short term gain will end in long term
pain for the employee who practices deceit and the business that condones
it.
Cheating is a selfish behavior, almost always motivated by self-centered,
rather than "others-centered" concerns. It is the antithesis
of good customer service. It is also a symptom of dysfunction in a business
when a pattern of deceit is permitted to continue.
INTEGRITY
The word integrity comes from a root word meaning wholeness or completeness.
It has come to be associated with the word honesty because what we believe
corresponds to what we say and is in harmony with what we do.
The whole of business and enterprise is built on trust. When the package
label reads "Twelve Ounces" we expect it to contain twelve
ounces. When we give our credit card number to a department store to
purchase a pair of shoes, we do not expect them to ring up four thousand
dollars of additional charges for furniture or appliances.
And when we tell people we greased their fittings and performed a ten
point check, we'd better have done it. A bad experience damages not
only the credibility of your own shop but tarnishes the whole industry.
OIL CHANGE INTERVALS & HONESTY
I have in my hand here a letter to the editor of a Chicago newspaper
automotive column in which a fellow named Ruben doesn't know what to
think about his brother's BMW going 9,000 miles without an oil change.
His brother told him that the oil change interval for the car was 2
years or 20,000 miles because BMW puts synthetic oil in at the factory.
Ruben asks, "Is this true?" He couldn't believe any oil would
go that far.
The Answer Man replied, "Yes, it is true." He wrote that the
brother should be commended for reading the owner's manual.
But what do we say and do? I know quick lubes where the last thing they
want is for people to read the owner's manual. The industry's fear of
people extending their oil change intervals has made many mechanics
and quick lube operators tread a fine line between truthfulness and
deceit. The inability to acknowledge the long drain capabilities of
synthetic lubricants will result and is resulting in a loss of respect
and credibility.
Instead of denying the possibility of extended drain intervals, it would
be better to educate customers to the fact that they have choices. They
can pay more for the convenience of coming in less often with a premium
synthetic motor oil, or do the routine of conventional oil and frequent
oil changes. Consumers should have a choice and be informed about their
choices. If we don't make the effort to educate consumers ourselves,
the auto manufacturers will happily do it for us.
Ed Newman is Marketing& Advertising Manager for AMSOIL INC.
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