About us

Amsoil Inc.
was five years old when I was introduced to this new concept of synthetic
oil. I remember saying to myself, "Is this stuff 'Plastic' oil'?
I was fascinated from the start. I will admit, I became excited about
the opportunity of being a part of a new industry. I was living in Tulsa
Oklahoma heart of the "Oil Patch" , "How appropriate!"
There were
only 11 products then and the oil was in a very smart looking metal can.
This was in those days when all the major oil companies were using cardboard
cans and many times those things would leak. And what a mess! This award
winning can was certainly appropriate for a new product like Amsoil.
I was very
much impressed by the chart that appeared on the back of the Amsoil 10W-40
oil can. The chart compared the properties of Amsoil to petroleum oil.
That chart helped me sell this revolutionary new product like nothing
else.
In those early
years of Amsoil history, we were the very first to introduce Amsoil to
Tulsa Oklahoma at the 1977 Tulsa State Fair. Many were very receptive
of these products but there were those who almost wanted to fight the
very idea of synthetic oil. Some would make unkind remarks and want to
argue.
But today it
is an all new ball game. The debate over the value of synthetics is all
but over and as you might guess. Synthetics are the emphasis of all the
major oil companies. "Imitation is the truest form of flattery and
we do appreciate it." Amsoil was the "First In Synthetics"
and we are still the best.
I have always
used Amsoil to the furthurest extent of the warrantee. I have used it
in every vehicle I have ever owned since 1977. And I have never had an
oil related problem.
Now, in the
new millennium there are many synthetics on the market. The Mobil /Castrol
controversary, resulted in a much broadening of the definition of a "
synthetic." This has opened the floodgate for a raft of group III,
hydro cracked products from the majority of the oil producers. They all
call their products 100% synthetic yet the purist knows that if it's not
a PAO base stock it's not of the highest quality.
There is a
growing place in the market place for these hydro cracked products, although
as the bar keeps rising they will never measure up to the PAO based "True
Synthetics."
It is our intent
to help individuals as well as companies of all sizes find solutions to
their lubricant and filtration needs. We stand ready to aid you through
education and support for all your lubrication needs.
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